“How did it actually come about that you’re developing an app together with Matze and Philip?” That’s undoubtedly the question we’ve been asked most often over the past few months. Closely followed by: “And what’s it like working with the two of them?” We’re always happy to answer the second question straight away: it’s incredibly straightforward, characterised by deep trust, it’s just great fun, and it feels like a perfect match both on a personal and professional level. When it comes to the first question, however, we always have to go into a bit more detail. Because to really understand it, you need to know both the idea and the background to the app, as well as the journey that led to it. It was a journey at the end of which we, as Format D, launched a completely original product onto the market together with Matze and Philip – and, alongside our usual project work with clients, suddenly found ourselves becoming founders in our own right.

Culture Design - our key to successful work! Let's work in the countryside again’ is our motto every few months. Our WOOODAYs are part of our corporate culture, where we regularly put our employees front and centre. We believe that culture design must become bolder and more human in the modern working world. A plea.