Alina Kortwittenborg
Strategy Consultant
Organistaion Dev Lead
”
We'll get that done
Superpower
No1 Problemsolver
Random Fact
Best Host
When did you do that?
In between
New insights from Alina
The “Das Beste des Tages” App with Hotel Matze: The Story Behind It
“How did it actually come about that you’re developing an app together with Matze and Philip?” That’s undoubtedly the question we’ve been asked most often over the past few months. Closely followed by: “And what’s it like working with the two of them?” We’re always happy to answer the second question straight away: it’s incredibly straightforward, characterised by deep trust, it’s just great fun, and it feels like a perfect match both on a personal and professional level. When it comes to the first question, however, we always have to go into a bit more detail. Because to really understand it, you need to know both the idea and the background to the app, as well as the journey that led to it. It was a journey at the end of which we, as Format D, launched a completely original product onto the market together with Matze and Philip – and, alongside our usual project work with clients, suddenly found ourselves becoming founders in our own right.
Lisa Schuhmacher +1
10/2026
PAGE: Fast and efficient - Design Sprints
The May issue of PAGE, the creative industry magazine, focuses on different design methods and processes. As we pursue a very intensive and unique approach with our key sprint, our strategist Alina and our UX/UI designer Victoria were interviewed by author Nina Kirst about our approach in this creative and exciting project phase. For the past two years, we have been working in an interdisciplinary team for five days to develop the strategy and concept in the form of a low-fi prototype for a new product. Each day is meticulously planned in order to give the creative chaos a clear order and structure and to keep the core objective in view at all times. Alina and Victoria describe our process in the key sprint based on the development of a web app for the Goetz Collection, which has been in use at the Munich City Museum since the end of April.
Alina Kortwittenborg +1
05/2023