As specialists in digital experiences, how can we contribute to boosting positive emotions and

making users happy?


The answer: With positive UX design!

Positive UX design unites product design and positive psychology (what makes people happy?).

The primary goal of positive UX design is to elicit positive emotions, motivation and a sense of

wellbeing. This objective steers the design process right from the outset.


Lisa investigated this approach in detail for her master’s thesis.  She shares her findings and

handy application tips with you in the 58th issue of t3n.

Read the full article  

Cobver der t3n Ausgabe 58
I gained so many exciting insights while working on my master’s thesis at Format D. Positive UX design expands upon the classic UX as we know it, as it is generally implemented in routine design, and goes a step further. It was so exciting to share my research in t3n!
Lisa Schuhmacher Teamicon