The Genossenschaftsverband Bayern (GVB) is a service provider for Bavaria's co-operatives in the areas of auditing, consulting, education and representation of interests. The Volksbanken Raiffeisenbanken (VR banks) make up a large proportion of these co-operatives. The GVB provides them with centralised marketing and sales campaigns to actively support them in generating sales contacts.

 

With a new content hub for the campaigns and sales communication of the Volksbanken Raiffeisenbanken, it should be possible to design and play out dynamically controllable campaign pages as easily as possible for the respective target groups of the VR banks.

 

 

  • User Experience Concept
  • User Interface Design
  • Content-Strategy
  • Technical Concept & Development
  • System interfaces
  • Data Collection & Analytics Dashboard

 

Live experience
Future-proof system architecture for customers and sales
 

In order to offer the VR banks and their employees added value, an information platform should be developed that is not only informative, but also valuable for the self-advice of users and interested parties. Above all, a seamless advisory process for users should also facilitate contact requests for an advisory appointment and thus also lead generation for the participating banks.

 

The second group of users - bank employees - should also find their way around a future-proof and expandable information and system architecture and be able to access an intuitive portal for support in their daily tasks.

 

Finally, in order to measure the success of the intensive strategy and consulting process as part of the project collaboration and the resulting new lead dashboard, the implementation of tracking measures was essential.

Customized - in the frontend and backend
 

Based on the Neos content management system, a platform was developed that fits seamlessly into Volksbank Raiffeisenbank's corporate identity. By developing a customized design system, editors can now intuitively create content and publish it independently.

 

With the help of Vue.js, an individual consultation process was implemented that enables visitors to find the nearest VR bank branch based on their zip code and send a contact to make an appointment.

 

A modern, intuitive interface with creation options for bank contact persons, various status messages and the creation of various activities enable bank employees to efficiently support their customers.