Online shop for custom-made panels – built with Shopify
Expertise
Tech Stack
Duration
Challenge
The task was to establish Rikar as a new brand with a distinctive identity in the market. The focus was on developing a user-centric online store that brings the “Upcycle your furniture” concept to life digitally. Customers should be able to customize Rikar panels to fit their exact needs and existing furniture.
Solution
Based on a bespoke brand-building strategy, we created an identity that combines design excellence with sustainability. At its core is an online store featuring an intuitive product configurator: this allows customers to design Rikar panels exactly to their specifications with just a few clicks. The result is a seamless user journey, from the initial brand impression to the custom-configured product.Translated with DeepL.com (free version)
Consistent with and complementary to the brand essence
During the strategic kick-off workshop, we worked together to define the vision for the brand and the online store.
Building on this, our interdisciplinary team—comprising design, concept, strategy, and technology experts—developed the corporate design, a digital mood board, low-fidelity wireframes, and a basic technical concept in just five days.
Brand positioning within the Sinus Milieus
Approaching the core product through a brand pyramid
A high-contrast color palette with accent colors
Distinctive architectural typography
Design in harmony: functionality meets craftsmanship
For the brand identity, our goal was to create a design that showcases the high-quality, custom-made panels without overshadowing them or getting lost in the mix.
We created a sleek, functional look that stands out for its approachable and authentic tone. This preserves the modern character while clearly highlighting the passion for craftsmanship and upcycling.
Technical foundation: Shopify & custom product configurator
The Rikar online store is built on Shopify. This platform enabled us to quickly create a clearly structured store where customers can purchase Rikar panels.
At its core is a custom product configurator. Its implementation was a central part of the concept, designed to bring the idea of upcycling to life: Each panel is delivered custom-made—tailored precisely to the customer’s existing furniture.
Technically, we achieved this using a product configurator plugin from the agency Visionz, which allows users to intuitively configure products according to their personal preferences.
Lo-fi wireframes as a starting point
for the final configurator
Intuitive user navigation through a clear content structure
Rikar Content Map
In a joint content workshop, we evaluated user needs for each individual page. The goal was to create a coherent and intuitive user flow.
This strategic focus ensures that future content management is intuitive and consistently user-centered.
Die Zusammenarbeit mit Format D war schööön.
