How do we spread the word about a digital B2B auction platform for selling vehicles? Above all, how do we convince car dealerships and car dealers to use a completely new digital platform and to open up to new processes? The best way is to put out an eye-catching online and offline campaign with a confident motif that stands out from the crowd. We are proud to present: Anonymous 2.0, the spokesperson for REXCAR.
Anonymous 2.0 is no evil hacker – he’s a digital native that is working to create a better world. A true Robin Hood of the digital era, with the acumen of, say. Julia Assange. Or maybe a grandchild of Steve Jobs, with a dash of modern-day Mother Teresa added in. Illuminated by a CI-compliant red-cyan contrasting palette and with personalized glasses, he speaks to car dealerships and car dealers. Confident, novel, young and surprising. Just like REXCAR itself.
- Communication strategy
- Video shoot
- Communication material
Lots of attention = a quick entry to the market
To ensure the best possible diffusion for the campaign, we used several channels. Naturally, classic marketing methods such as mailing campaigns, flyers and banners were included. We also created a folder that highlights the two separate target groups via its double roll fold. Last but not least, making a video also presented a nice little challenge for us. Who’d have thought one video lasting just under 30 seconds would need 52 takes in total? We sure didn’t. However, the elbow grease we put in definitely paid off, as did the infinite sketches that were produced for the explanatory video. An eye for detail? No – just our passion for excellent design.
