“Rough terrain” – this is where the Kässbohrer Geländefahrzeug AG feels most comfortable. With innovative technology, the company's qualitative special vehicles master extreme operations on the mountain and in the valley, on the beach as well as off-road. With the well-known snowcats from the brand "PistenBully", Kässbohrer Geländefahrzeug AG achieves an impressive world market share of over 50 percent.
Before starting with the conception and implementation of the new website, we first sharpened the brand strategy of the company, as with the previously stand-alone, strong product brand "PistenBully" and further five separate, very different product brands in a total of seven different websites, Kässbohrer Geländefahrzeug AG remained virtually invisible as an umbrella brand.
We decided on a multi-domain solution, with a uniform branding in an overall navigation, positioning the company's umbrella as a holistic solution provider in the areas of piste, terrain and beach, with separate domains for the product pages.
- Brand Strategy
- User experience concept
- User interface design
- Content strategy
- Technical concept & implementation
- Content localisation & multidomain
- Global product database
Paving the way for modern user experience
PistenBully for ski slopes and cross-country trails, PowerBully for rough terrain, BeachTech for professional beach cleaning ... these are just three of a total of six brands of Kässbohrer Geländefahrzeug AG. In a mutidomain site, Kässbohrer AG becomes visible as an umbrella brand - users who are on the pages of the product brands will find the reference to the umbrella brand in an additional global navigation level. A uniform structure of the content elements on the product pages increases the recognition value and ensures a coherent appearance - with the brand color as the respective accent color to individually separate the solutions.
On the home page itself, we created a tangible Kässbohrer-world that is as lively as the terrain itself. Parallax effects and transitions allow users to dive into the terrain and discover the company's range of services in its various specialties.
Tangible products down to the smallest detail
The products of Kässbohrer Geländefahrzeug AG are brought to life through "showroom" elements - here, users can interactively view the exterior and interior of the vehicles and use hotspot elements to delve deeper into information on various features in the respective vehicle.
The brand-specific navigation focuses on service orientation. Here, users have various options for finding contact and a quick link to the spare parts store. The contact module updates dynamically, depending on which page the user is currently coming from, and thus helps to find the respective individual contact person in the desired area and location easily and without much effort.
Multisites setup in NEOS
In order to display a total of seven websites of the umbrella brand and product brands in one CMS system, we worked with a multi-sites setup in NEOS. The modern CMS allows the customer to configure and use individually developed content via inline WYSIWYG editor. A global product database consistently maps vehicles and accessories across all brand sites. With the help of Elasticsearch, we increased the performance of the website massively. The JavaScript framework Vue was used for individual modules like the homepage parallax visual, the product database, or for the contact persons.
