Kitchens from bulthaup are well-known. bulthaup kitchens - stand for perfect ergonomics, a puristic combination of design and functionality, and the highest quality. Our task was to digitally showcase the guiding principle of the kitchen manufacturer's new premium products at the Milan Furniture Fair “Salone Internazionale del Mobile 2016”, the world's largest furnishing show of its kind.
Mobile. Stylish. Minimalist.
A kitchen is supposed to be creating different atmospheres through a modular variability - this will, for example, enable you to turn the cooking environment into a stylish living environment with just a few simple steps. We manifested this central idea through numerous elements, which included several moving levels on the website. In line with the brand, our approach is based on simplicity, perfection, and a concentration on the essentials.
bulthaup: for one and all.
Due to the trade fair environment, the mobile access rate was enormously high so that the
creative idea of the animations had to work flawlessly both visually and technically on very
different international and above all mobile end devices, and thus required a high degree of
tweaking. And of course everything had to be in several languages!