VIRVS

Swiss fashion label with a new look| SHOPWARE

WHAT IT’S ALL ABOUT

The Swiss eco-label makes uncompromising sustainable fashion - only for boys. Under the motto “one of a kind”, ViRVS particularly appeals to the little rebels who scrutinize everything with curiosity and who like to do things differently. The rebellious and the “somewhat different” has fascinated us: for example, that you can make textiles from Japanese yarn or dye them with blueberries.

THE resulting concept

SERVICES

  • Brand strategy
  • Corporate design
  • Total concept
  • Content strategy
  • Screen design
  • Iconography
  • Technical implementation

AWARDS

CSS Design Award Icon

CSS DESIGN AWARDS
UX Design

CSS Design Award Icon

CSS DESIGN AWARDS
UI Design

CSS Design Award Icon

CSS DESIGN AWARDS
Special Kudos

The fresh and young design, together with the expressive images of the ViRVS co-founder and well-known photographer Oliviero Toscani (incidentally also the maker of the Benetton campaigns from the 1980s) underlines the rebellious but always emotional character of the brand. The origin of the materials, the manufacturing process, and even the price composition of the garments is communicated openly and transparently.

The interface design

Actually, the entire composition does not resemble the conventional online shop at all. We primarily convey emotional values and stories, into which the various outfits are embedded. Products and combinations can be viewed in this context and of course also ordered directly. And with a bit of child-like curiosity, you can also spot a few tiny hidden interactions and animations on the new website ...

VIRVS FistVIRVS AnimationVIRVS Sketch
VIRVS OutfitVIRVS True Cost Anikation
VIRVS Mobile Cart
VIRVS Mobile 404
VIRVS Icons 1
VIRVS Icons 2

The underlying technology

icon-shopware-blue

SHOPWARE

Shopware was used as the eCommerce platform. Of course, the UX/UI design which is focused on the emotional shopping experience, required many individual adjustments in the front end, and also “under the hood”.

VIRVS Technik
This Website uses cookies. Read more.