Draenert

A NEW DIGITAL HOME FOR EXCLUSIVE FURNITURE | Neos CMS

What it’s all about

DRAENERT is a leading international furniture design brand. In its in-house workshops, DRAENERT has been designing and manufacturing sophisticated as well as exclusive designer furniture for more than 50 years - with natural stone tables as the flagship product. Numerous designs from DRAENERT have been exhibited as classic designs at several international museums - for example, in Munich, London, and even New York.

THE Resulting Concept

SERVICES

  • Total concept
  • Digital communication strategy
  • Content strategy
  • Iconography
  • Screen design
  • Animation
  • Technical implementation
  • Newsletter communication

AWARDS

Web Award Icon

WEBAWARD

Outstanding achievement

CSS Design Award Icon

CSS DESIGN AWARDS
Special Kudos

Website Design Award Cover

WEBSITE DESIGN AWARD

Website of the day

The impressive tour of the DRAENERT production left us with a “special feeling”. This feeling, combined with the brand values developed together with the customer helped us to create a new design concept which, in all its clarity, allows the products to be experienced emotionally. On the product pages, the user is provided with a broad range of background information about the designer, the possible materials, as well as important information about the interior design. The stone table creation process - each table is a unique piece of nature - is presented with a short animation on the start page.

The interface design

Several manually created sketches and extensive wire-framing with Moodboard in InVision led to a clear and consolidated focus on products and materials. With special filter features, customers and interior design consultants are able to find quickly and easily the desired products. An individually illustrated icon language and subtle animations complete the design concept.

 

Draenert hover state animationDraenert sketchingDraenert stone varieties
Draenert table searchDraenert Charme Table
Draenert Icons 1
Draenert icons 2

The underlying technology

neos

NEOS

The innovative and modern NEOS CMS was used as the foundation of the website. This system enables DRAENERT to completely maintain the content in-house down to the last detail - even the hotspot links in the large visuals.

Draenert Technick
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