A NEW DIGITAL HOME FOR EXCLUSIVE FURNITURE | Neos CMS
What it’s all about
DRAENERT is a leading international furniture design brand. In its in-house workshops, DRAENERT has been designing and manufacturing sophisticated as well as exclusive designer furniture for more than 50 years - with natural stone tables as the flagship product. Numerous designs from DRAENERT have been exhibited as classic designs at several international museums - for example, in Munich, London, and even New York.
THE Resulting Concept
- Total concept
- Digital communication strategy
- Content strategy
- Screen design
- Technical implementation
- Newsletter communication
The impressive tour of the DRAENERT production left us with a “special feeling”. This feeling, combined with the brand values developed together with the customer helped us to create a new design concept which, in all its clarity, allows the products to be experienced emotionally. On the product pages, the user is provided with a broad range of background information about the designer, the possible materials, as well as important information about the interior design. The stone table creation process - each table is a unique piece of nature - is presented with a short animation on the start page.
The interface design
Several manually created sketches and extensive wire-framing with Moodboard in InVision led to a clear and consolidated focus on products and materials. With special filter features, customers and interior design consultants are able to find quickly and easily the desired products. An individually illustrated icon language and subtle animations complete the design concept.