Animated website for the international furniture fair milan | HTML5 ONE PAGE
WHAT IT’S ALL ABOUT
Kitchens from bulthaup are well-known. bulthaup kitchens - stand for perfect ergonomics, a puristic combination of design and functionality, and the highest quality. Our task was to digitally showcase the guiding principle of the kitchen manufacturer's new premium products at the Milan Furniture Fair “Salone Internazionale del Mobile 2016”, the world's largest furnishing show of its kind.
THE resulting concept
- Total concept
- Content and text strategy
- Screen design
- Technical implementation
A kitchen is supposed to be creating different atmospheres through a modular variability - this will, for example, enable you to turn the cooking environment into a stylish living environment with just a few simple steps. We manifested this central idea through numerous elements, which included several moving levels on the website.
The interface design
In line with the brand, our approach is based on simplicity, perfection, and a concentration on the essentials. In just three weeks, during which almost all our disciplines like concept, design, text, and technical implementation had to work at peak performance, we were able to present a modern, high-quality and stylish one page website.
The underlying technology
Due to the trade fair environment, the mobile access rate was enormously high so that the creative idea of the animations had to work flawlessly both visually and technically on very different international and above all mobile end devices, and thus required a high degree of tweaking. And of course everything had to be in several languages!