Labor Becker & Kollegen is a regional service provider for qualitatively high-grade and value-oriented laboratory medicine that covers the entire spectrum of diagnostic laboratory tests.
We showed that the company isn’t just another supplier that issues more invoices but is instead now perceived as a service provider that cares for its customers and provides individual solutions. We achieved this by giving them a new corporate website that communicates the values and strengths of the laboratory clearly.
Unique, trustworthy and qualitatively high-grade
The first challenge was to make the laboratory more approachable for visitors to the website. Equipped with a camera, we visited the laboratory ourselves to make a short film that was positioned in pride of place on the homepage. The website thus immediately invites users into the inner workings of the laboratory. Another important point for the website was that it needed to show the entire spectrum of services that the company offers. This resulted in a digital service directory equaling any high-gloss paper catalog. The directory offers massive added value to the visitors of the website – mobile first, naturally.