DRAENERT is a leading international furniture design brand. In its in-house workshops, DRAENERT has been designing and manufacturing sophisticated as well as exclusive designer furniture for more than 50 years - with natural stone tables as the flagship product. Numerous designs from DRAENERT have been exhibited as classic designs at several international museums - for example, in Munich, London, and even New York.
After an impressive tour through DRAENERT’s production facilities, we were buzzing. The quality and beauty of the products really impressed us. Inspired by this feeling, we drafted a design concept that makes the powerful clarity of DRAENERT products tangible on an emotional level.
Quality you can feel
Minimalism with a focus on the details in products and materials. An icon language which is individually illustrated. Subtle animations that round out the design concept. DRAENERT’s website feels as high-quality as the products themselves do.
On the product pages, the user is provided with a broad range of background information about the designer, the possible materials, as well as important information about the interior design. The stone table creation process – each table is a unique piece of nature – is illustrated by a hero animation on the start page.
Modern technology for more individuality
The innovative and modern NEOS CMS was used as the foundation of the website. This system enables DRAENERT to completely maintain the content in-house down to the last detail - even the hotspot links in the large visuals.